This Privacy Policy explains how Madeira by Locals collects, uses and protects personal data when you use this website, send a contact message, submit an availability request, use WhatsApp contact links, read the Madeira Travel Guide or interact with partner and affiliate links.

Madeira by Locals is focused on Madeira Island and the Autonomous Region of Madeira, Portugal.

By using this website, you acknowledge that your personal data may be processed as described in this Privacy Policy.

When you use forms on the website, we may collect your name, email address, phone number, country code, message, preferred date, number of participants, pickup address and tour or experience details.

When you contact us by WhatsApp, phone, email or social media, we may process the contact details and message content you choose to share with us.

When you browse the website, technical information may be processed automatically, such as IP address, device type, browser type, pages visited, date and time of access and basic security logs.

If you follow affiliate or partner links, the partner platform may process your data under its own privacy policy.

We use personal data to reply to messages, manage availability requests, communicate about tours and experiences, provide customer support and handle booking-related communication.

We may also use data to maintain website security, prevent spam or abuse, improve the website and comply with legal, tax, accounting or regulatory obligations where applicable.

If you book or enquire about a third-party operated experience, relevant booking details may be shared with the responsible operator, provider or platform when necessary to handle the request or booking.

We process personal data when it is necessary to respond to your request, manage pre-contractual or contractual steps, comply with legal obligations, protect legitimate business interests or when you have given consent where required.

For contact forms and availability requests, processing is normally necessary to respond to your enquiry or take steps before a possible booking.

For technical logs and website security, processing may be based on legitimate interests in maintaining a secure and functional website.

For optional marketing, analytics or non-essential cookies, we will use consent where legally required.

Madeira by Locals may act as a direct tourism operator, reseller, intermediary, booking channel or affiliate publisher depending on the specific tour, experience, article or partner recommendation.

When Madeira by Locals operates a tour directly, we process the personal data needed to manage and provide that experience.

When Madeira by Locals resells, promotes or facilitates a third-party operated experience, we may share necessary booking or enquiry details with the responsible provider, guide, operator or platform.

When you book directly with a third-party platform or affiliate partner, that third party is responsible for its own data processing according to its privacy policy.

Website forms may be processed through email delivery providers in order to send your request to Madeira by Locals.

Form submissions may include the details you enter, such as name, email, phone number, pickup information, preferred date and message.

We use this information only to respond to your request, manage communication and keep records where necessary.

If you use the WhatsApp button, you will be redirected to WhatsApp. WhatsApp is a third-party service and may process your data according to its own privacy policy.

If you interact with Madeira by Locals through social media platforms such as Instagram, Facebook or Tripadvisor, those platforms may process your data according to their own terms and privacy policies.

Madeira by Locals is not responsible for the privacy practices of third-party platforms.

The Madeira Travel Guide may include affiliate links or partner recommendations to services such as activity platforms, travel services, local operators or other partners.

If you click an affiliate or partner link, the partner may receive technical information and may track referrals according to its own privacy and cookie policies.

If you make a booking through a partner platform, that platform may collect payment details, booking details and customer data according to its own privacy policy.

This website may use essential cookies or similar technologies needed for security, technical performance and basic website functionality.

At this stage, Madeira by Locals does not need non-essential analytics or advertising cookies to provide the core website experience.

If analytics, advertising pixels, affiliate tracking tools or similar technologies are added in the future, this Privacy Policy and the Cookie Policy will be updated and consent will be requested where required.

This website may be hosted and delivered through third-party infrastructure providers.

We may use service providers for hosting, website performance, email delivery, spam prevention, analytics, booking management, payment processing or customer communication.

Service providers may only process personal data as needed to provide their services, comply with legal obligations or protect security.

Some service providers, platforms or affiliate partners may process data outside Portugal or the European Economic Area.

Where required, appropriate safeguards should apply, such as adequacy decisions, standard contractual clauses or other lawful transfer mechanisms.

When you use third-party booking platforms, social media platforms or affiliate partners, their own international transfer rules may apply.

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.

Contact and availability request data may be kept for as long as needed to handle the request, manage related communication, comply with legal obligations or resolve disputes.

Booking-related data may be kept for longer where necessary for tax, accounting, legal, insurance or consumer protection reasons.

Technical logs are kept for limited periods unless longer retention is necessary for security, fraud prevention or legal reasons.

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

No website, email system or online service can be guaranteed to be completely secure. You should avoid sending sensitive information unless it is necessary for the request or booking.

Under applicable data protection law, you may have the right to request access to your personal data, correction of inaccurate data, deletion of data, restriction of processing, objection to processing and data portability.

Where processing is based on consent, you may withdraw consent at any time, without affecting processing already carried out before withdrawal.

Some rights may be limited where data must be kept for legal, tax, accounting, insurance, dispute resolution or security reasons.

You can exercise your rights by contacting Madeira by Locals through the contact page.

If you believe your personal data has not been handled properly, please contact Madeira by Locals first so that we can review the situation.

You also have the right to lodge a complaint with the Portuguese data protection authority, the Comissão Nacional de Proteção de Dados.

This Privacy Policy may be updated from time to time to reflect changes to the website, services, legal requirements, partner tools, booking methods or data processing practices.

The updated version will be published on this page with the latest update date.